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Industry: Tech | Gastronomy | Lifestyle
Project: Article piece for a product launch.
Channels: Online Business Magazines | Blog | Social Media
Everyone wants to be a part of something. Today, the desire for intimacy and belonging motivates people to venture beyond their comfort zones. Puyan Sabor (Persian-German), Tanya Mzembi (Cuban-Zimbabwean), and Kenneth Gómez (Spanish) introduced the idea of Bonappo App by the end of 2020. The concept was born based on the founders’ drive to elevate the dining experience while addressing the need to enhance meaningful connections within a community passionate about gastronomy.
Dine With a Purpose.
Stories are the core of every human bond. However, in this industry, there is usually a lack of knowledge when engaging with a restaurant. From their own experiences, the founding partners realized that users are unaware of the "behind the scenes" such as the owner’s struggles, the restaurant's history, and what inspired them to make their idea a reality.
As a restaurant guest, have you struggled with feelings of discomfort and inefficiency when planning a dinner out, and how long it takes for you to enjoy the moment? The Bonappo App aims to restructure this perspective for food lovers from the point where they search for dining options, to the restaurant ambiance, the payment process, and even the context of the spaces they indulge in and invest their time.
Bonappo is a bridge between the guest and the restaurant. The goal is to create a sense of community while diving deep into restaurant insights and promoting a smoother, more efficient, and intentional experience for everyone to share. Most importantly, feeling at home, no matter where you are, is crucial to the brand’s essence. Whether you’re seeking a place for a family meeting, a girls' night out, or a first date, this unique platform facilitates connections for every scenario and occasion.
The Bonappo Experience.
A premium service has never felt so good. While the app makes its way through the gastro world, relevant factors highlight Bonappo's community-focused approach, including perks and events. When you join the platform, you get benefits from restaurants every single time, such as free cocktails, desserts, or even appetizers. With the business engaging a growing number of restaurant partners, this only means more options and an amazing variety of user perks to embrace and experience.
Furthermore, events are part of the brand's core values when promoting a community. These dynamics gather users in a place to connect and have a taste of the brand’s genuine intention. Events showcase the Bonappo experience when it comes to dining with a purpose, meeting new people, and sharing ideas that create and deepen bonds. The app users embark on a journey towards discovering and developing empathy and appreciation for everything that makes a gastronomic space special.
More Than an Experience - A Lifestyle.
If we had to describe Bonappo's founding vision and spirit, some qualities that come to mind are funkiness, vibrancy, a spirit of exploration, and fun. These traits reflect the core personalities of founders Puyan, Tanya, and Kenneth which makes sense when understanding the story and nature of their concept. The drive to embrace various cultural perspectives within the team is definitely a great part of their goals. By bringing together different backgrounds and experiences, they aim to craft Bonappo as a venture with an essence that celebrates community and fosters human connection.
The innovative platform is a proposal to raise awareness of the gastronomic arena, complemented by technology and the human element. This is all part of the added value that Bonappo guarantees to the restaurant industry including exclusive customer service, simple payment processes, enhanced time management, supported by accessibility, and a user-friendly platform. The perceived restaurant experience is the ultimate goal to engage quality customers and build loyalty within a community of food lovers.
"Bonappo is here to curate your dining experience. From finding the vibe, the best pasta, the best lunch by the sea, to restaurant perks, the app will generate a match for you and your food preferences: automated, smoother, easier." - Puyan Sabur.
The founders agree that building a team they can trust and seeing the growth potential in everyone involved in the process is one of the biggest satisfactions they have achieved as the creators of this venture. According to Tanya, seeing Bonappo's value to the industry and the idea validation from customers and restaurants has supported their journey in crucial ways moving forward.
Currently, Bonappo App is working closely with two of the biggest restaurant groups in Barcelona, including Somos Esencia (Tierra Brava, Agua, Brisa, Barraca, and more) as well as Pantea Group (Can Fisher, Anita Flow, and Publico). This exclusive list and others such as Benzina, Planta Baja, and Dopietta, are part of the restaurant portfolio that can be found officially within the platform for the users to indulge and explore.
As Bonappo evolves, the appreciation for the restaurant industry grows with it in the hope of creating and strengthening a community of people who embrace the value of connection. Next time you’re planning to dine out or simply craving deeper interactions, join Bonappo and start crafting and embracing meaningful experiences.
"Enjoy the journey, and follow your gut." - Puyan S. & Tanya M.
Author: Paola Luconi.
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