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Industry: Wellness | Activewear | Lifestyle
Client: Sulara Activewear.
Project: Concept design and enhancement for a wellness business.
Channels: Brand Event | Webpage | Social Media
Welcome to a space where mind, body, and spirit complement each other to embrace your beautiful essence as a human. Sulara is an activewear and wellness brand, born to indulge in the art of self-awareness as a conscious path towards a meaningful lifestyle. The movement of your body is in sync with the symphony of your soul and the natural flow of your mind. Our brand believes in the magic of connection, and the freedom of being. The concept of fashion in our unique pieces goes hand in hand with a deeper intention based on love and awareness.
Sulara takes you on a journey of endless self-discovery.
Our core values involve wellness and spirituality which are reflected in every piece of our designs. Sulara’s essence inspires a community of women to explore their whole being and provide tools for self-discovery through an authentic activewear style. Our pieces are carefully crafted to enhance women’s forms of expression through movement, meditation, and even daily routines. The brand’s intangible sources of connection such as energy and enlightenment are the most relevant pieces that guide the final consumer to indulge in self-awareness effortlessly.
We worship a bond between mind, body, and spirit to reveal a unique purpose reflected in Sulara’s product categories: loungewear, activewear, and wellness. Loungewear products are designed to achieve harmony with the mind, hand in hand with wellness that’s connected with the spirit journey, and activewear connected to body movement. Sulara desires to dig deeper and beyond just a product, it’s the impact that the brand can reflect in the community’s vibration and energetic environment.
There is more than what meets the eye.
Sulara invites you to open up space to embrace your intuition and heighten your purpose. Starting from the comfort of our loungewear designs to the energy that surrounds our community. You will always find the answers inside, in the smallest detail, in your deepest perceptions. Balance is present throughout the brand as a channel to inspire physical and spiritual movement in a wholesome journey. Sulara shares its magic through a variety of pieces such as leggings, tops, candles, crystals, and even services such as mindful therapies. Each of these have a unique intention and purpose to support our community’s path towards a conscious lifestyle.
Our Story.
Carolina Trigueros, founder and CEO, was born and raised in Costa Rica, where Sulara (meaning “Earth Daugther” from the Cabécar indigenous people of Costa Rica) was brought to life in August 2014. Nature in all of its forms is a big part of the magic of this country, which led to the inspiration behind the core values of the brand. The evolution of the company started to take place with our founder’s creative awakening while living in Brazil that eventually redirected her to sacred places of self-awareness paths. The drive to share this message with the community continued its growth to a point where it crossed borders. In 2022, Carolina took a leap of faith and moved to London, England where she started to introduce Sulara as an international brand. There was a clear calling to connect and inspire communities outside of her home country which eventually developed a new concept of the brand based on intention and purpose.
At the beginning of the story, our founder, Carolina, planted a grapefruit seed while living in Brazil, where she placed an intention that eventually connects to the intention of a new seed planted in London. There is a strong desire to plant trees monthly in order to embrace Sulara’s alignment and connection with the environment. Sulara teaches us how to embrace nature and the flow of energy that keeps us grounded. The purpose of the brand is to grow seeds of love in human hearts to reflect them in trees of compassion and empathy. Intentions are created to design your own life. The beautiful search of wellbeing and equilibrium slowly becomes part of the journey.
"Sulara brings to life all the intentions surrounding love and harmony. Once you engage with the brand, there is a sense of connection with your soul that will guide you in a journey of self-awareness and endless discoveries." - Carolina Trigueros, Founder & CEO.
Whether you’re an active yogi, an adventurous traveler, a nature lover, a spontaneous human, or just driven by your wellbeing, Sulara is here to move and evolve with you. Embrace the divine version of yourself and spread the evolution of your soul in a world that constantly craves your energy.
Author: Paola Luconi.
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