.png)
Meet the Woman Behind the Words.
How my love for writing turned into a business.
Paola Luconi | Founder of The Mindful Project.
I believe writing is one of the most beautiful forms of expression. Storytelling is the source of every human connection and the reason why an audience builds engagement with a project. Whether it's an idea for a place, a product, a person, an experience - everybody has a story to tell.
​
​I've been a writer for as long as I can remember. It has always been a resource that fuels my creativity and enhances my ability to think innovatively and adapt to different environments. Throughout the years, I've consider it as part of my freedom mechanism, as well as a way to connect with life inside and around me.
What we do.
+ Brand Storytelling through written content by intentionally framing your brand's essence and purpose. Whether it's an article, a blog post, a slogan or a new concept. We expose your project through the deepest form of connection.
​
+ Brand Consultancy to evaluate and asses where you are today, and where you want to go with your brand including content structure, positioning, and marketing through storytelling tactics. We guide your creative team towards leveraging and capitalizing on key opportunities in brand management.
And how we make it happen.
Kick-off Meeting
This is our first approach towards connecting with each other, understanding, and engaging with your business' needs and goals at a deeper level. As well as a space to discuss the nature of your project, and our way of working.
.png)
On-boarding
A warm welcome to The Mindful Project. A stage to sign the contract, walk you through the details of your chosen story pack, and address any questions you might have about our process.
Plan + Design
Based on the insights from the kick-off meeting, we come up with a timeline and craft the project phases. Also, we develop a set of interview questions for you as the founder of your venture in order to dive into the essence of your brand.
Key Proposal
+ Follow Ups
After we gather data from the founder's interview, we come up with our first proposal piece in written form for your review. Followed by feedback sessions and further drafts for your approval.
Of course, we've developed stories for creative business owners like you.
Entrepreneurs | Artists | Consultants | Photographers | Events |
Wellness | Hotels | Restaurants | Designers | Real Estate |
